As part of a small business you know how important it is to look after your customers, and new research demonstrates that keeping a good reputation can have significant benefit on your sales.
The Confederation of British Industry (CBI) has found that well over half of consumers will pay a premium to the company they believe has the best reputation, even if they can buy the same product or service cheaper elsewhere... More...
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Many businesses run up expenses during their day to day operations, from fuel costs, to dinners and hotel costs; there are plenty of places where expenses costs can mount up. However, far too many businesses are accepting bad or even fraudulent claims, and spending money that they don’t need to. More...
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As you are probably aware, the World Cup is starting in just over two months; but are you ready to deal with the potential difficulties and take advantage of the potential benefits? We have taken a look at the two biggest issues that could affect your business during the tournament to help you keep your business prepared! More...
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As a small business, it’s very well to gain customers; but for many SME’s perhaps the question should be, are you battling hard enough to keep your existing customers? More...
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If your business is one of the many that does not spend on design services, the results of a new survey by the Design Council may make interesting reading. If your business already invests in design, then the results are definitely good news! More...
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Although branding is often seen as something carried out by big businesses, it is also used to great effect by many small to medium sized businesses (and even sole traders). However, too many businesses ignore the possibilities that branding can offer. More...
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If your business sells online then you should be aware of the benefits that customer reviews can bring; and even if you do not sell online, you could still benefit from the opinions of customers.
A new study by E-Consultancy and Bazaarvoice has found that online retailers are increasingly using reviews and other user generated content (UGC) to increase sales and customer satisfaction. More...
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Sponsored Search is an essential marketing tool for connecting with customers who are looking for what you are selling.
Whatever the size of your business, sponsored search can help put your company name at the top of potential customers' search results.
Find out more and claim a free £50 credit when you sign up... More...
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The question of whether the e-banks jumped too quickly into the arena at the expense of customer numbers over service seems to be a resounding 'Yes'. More...
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The latest MORI poll show's that nearly half of the UK population have access to a PC, and around 1 in 7 have bought on-line. More...
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More businesses than ever before are using search engine advertising (also known as Pay Per Click) to promote their businesses.
To help, BizHelp24 has produced a free beginner’s guide to search engine advertising; demonstrating what it is, how it works, and what it can do for your business. More...
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As part of a small business you know that big advertising and marketing budgets are rare; small companies have to come up with cost effective campaigns that give them good returns.
To help you get the most from radio advertising, Martin Sims of radio specialists Eardrum has come up with some top tips on the things you should (and should not) be doing. More...
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Despite customers who complain being unhappy, more and more businesses are realising that by handling complaints in the right way; they can actually create more loyal customers.
The survey of 1,925 consumers, carried out by Ipsos MORI for Ernst & Young, indicates that retailers with knowledgeable, empathetic, professional staff empowered with the ability to problem solve characterize the best complaints handling. More...
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A huge number of small businesses fail to make the most of their marketing and branding opportunities; missing out on the full potential of their spending. One opportunity that you can take advantage of for next to no cost is having (and using) a good business strapline... More...
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As a small business owner, you probably know about the costs of designing and printing marketing material. Could you save money by bringing some of your marketing in-house? More...
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Running and planning for a small business can be difficult, and it can be easy to make a mistake or go with a badly flawed strategy; but even with more staff, time and money, big businesses often get it wrong too!
Here are some examples of big businesses problems that you can learn from: More...
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If your business is holding a sale, or offering goods at a discounted price, then you must be sure that you are stating genuine selling prices. A landmark high court judgement has strengthened the Office of Fair Trading (OFT) position on misleading price advertisements. More...
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As a business owner, you are probably aware of the importance of good business planning; but a recent example of the cost of poor planning shows just how important it really is. German toy firm Nici scored an own goal by paying out a huge amount of money on a world cup related licence with major flaws; leading them to go bust before the tournament even starts. More...
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As a valued BizHelp24 reader you have been invited to submit your business or service to our new Business Finder site. This new site will help to promote your business to thousands of potential customers... More...
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If your business employee a salesperson (or salespeople) then obviously you expect them to make sales; but new research shows that a surprising number of UK salespeople struggle with the most important part of their job! Are your salespeople able to sell effectively, and if not; what can you do about it? More...
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The number of small firms using their family name is shrinking; as business owners become more aware of the importance of a good company name. Research by British Gas Business shows that 74% of small businesses now prefer memorable names unrelated to any family ties... More...
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The following is an article I recently received. If any of you are selling world wide on the net, and looking for a reasonable marketing avenue this article is for you. As a sourced article you will have to put up with the hype language): More...
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Every small business uses a phone, but could you benefit from other forms of telecom products? Ovation can cater for all your telecoms and communication needs... More...
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As someone with an interest in a small business, you probably put a lot of work into the running and growth of the business; but what are the factors that separate high growth businesses from slow growth or static businesses?
Read the useful list of ten top ways to give your business a competitive advantage against your competitors: More...
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Are you aware of just how important your web presence is for your offline customers? 60% of all consumers search the internet to find out more about a company before they buy from them, and 40% are put off buying if there is no website, or there is one that poorly represents the business...
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If you run an honest trades business, you will probably have noticed the bad image many people have of trades-people because of the minority of ‘cowboys’. There is now something you can do to help show your customers that you are honest and reliable; signing up to the new government funded TrustMark scheme. More...
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In this past week, there has been a huge panic over the bank Northern Rock after it was granted emergency funding by the Bank of England. Without going too much into the complexities of the situation, there are still several useful tips your business can take away from the chaos: More...
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Sending an unsolicited fax or making an unsolicited telephone call can land you with a £5000 fine.... More...
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